![]() ![]() ![]() Punishment, by contrast, is intended to prevent undesirable behavior. With the prospect of higher wages in mind, laborers haul more coal, and modern employees are quicker to respond to emails. The strategy behind this is that rewards reinforce desirable behavior. Production cycles became more complex, and man started to rely increasingly on a new impetus for production: extrinsic motivation 2.0, which is based on the two incentives of reward and punishment by a third party – also known as the stick and the carrot. By no later than the age of industrialization, however, this had begun to change. Up until a few centuries ago, these basic needs were the main driving force of humanity. Around 50,000 years ago, man was preoccupied solely with his own survival – he was driven by motivation 1.0: the search for food and drink, a safe place to rest at night, and the desire to reproduce and pass on his genes. ![]()
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